| GUIDING PRINCIPLES & OPERATING MODEL |
 Positive attitude |
| We believe, that real change is possible. |
| Research |
| Don’t hit the road without detailed home work. |
| Effective Communication |
| Use communication tools to reach out to all. |
| Belief in the power of the Community |
Recognize that the central means of all actions is a collective assertion. From an inclusive community comes collective strength.
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| Constructive Engagement |
| Engage in the spirit of partnership. Build alternative modules OR change of rules. |
| Non Partisan Culture |
| No Political Affiliation. |
| Propolitical Approach |
| Politicians are victims of the vicious cycle, not villains. |
| Respect for political process |
| Recognition that politics is central to democracy and true politics is a noble endeavor. |
| Political Alternatives |
| The alternative to democracy is better democracy. |
| Professionalism |
| Deliver on individual roles and responsibilities at the highest degree of commitment and capability at all times. |
| Core Purpose |
| "To improve the quality of life by improving the quality of governance" |
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| If India wins, who loses ? |
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